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American Appellations of Origin
In December, 2008 the California Association of Winegrape Growers, New York Wine Grape Growers Association, Oregon Winegrowers Association and Washington Association of Winegrape Growers filed a petition with TTB proposing - changes to require wine labeled with an American appellation of origin to made entirely with American wine and for wines made from blends of American and foreign wine to be so labeled. The case was assigned to TTB staff for review in mid-February. A team of WGA representatives will be meeting with TTB Administrator John Manfreda on Wednesday, March 25th at 10:00 at TTB headquarters, 1310 G Street, NW Suite 300 East. The purpose of the meeting is to impress upon TTB the importance of this issue to growers across the country who are committed to building a successful national winegrape and wine business and to urge TTB to move expeditiously to publish the petition for public comment.
TTB regulations now allow up to 25% of the wine labeled with the American appellation of origin or an
American state or county appellation of origin to come from another country. The current version also
allows up to 15% of the wine labeled with an American viticultural area or from overlapping viticultural
areas to come from another country.
Inconsistently, the current version of 27 C.F.R. §4.25
requires wine labeled with multistate and
multicounty appellations of origin to be made entirely with wine from the listed states or counties.
Therefore, if these states or counties are in the United States, this wine will be entirely American wine.
We believe the principle underlying this part of the regulation should be extended to all American
appellations of origin. As a corollary, wines made from a blend of American and foreign wine should be
labeled so that consumers know where the wines were produced. Proposed Amendments
The revisions we propose to 27 C.F.R. §4.25
would ensure that the wine labeled with American
appellations of origin matches consumer expectations of purchasing a wine made from American sources.
Wines made from blends of American and foreign wines would disclose the percentage of wine obtained
from each source country. This is the Right Time
The growth in the American wine business and globalization of the wine market makes this the right time
to correct these inconsistencies. The interest of Americans in wine as a lifestyle beverage and as a
business has grown far beyond the expectations of those who created the rules regulating the production,
labeling and marketing of wine. When these regulations were adopted, the wine industry was young.
Now a global trade in bulk wine has emerged which could not have been imagined when Section 4.25
originally adopted in 1978. Bulk wine is shipped in bladder containers across the oceans of the world
from Europe, South America and Australia to be bottled in the United States Consistent with Other Wine Producing Countries
All of the major wine producing countries of the world have regulations in place to protect geographic
names used with wine. Most of the wine produced in the world is produced under regulations to require
that 100% of the wine labeled with an appellation of origin must come from the country in which the
appellation of origin is located.
Consumer Expectations/Other US Labeling Requirements
The consumer expectation that American wines are made from American sources has been confirmed by
the history of the Federal Trade Commission’s (FTC) enforcement policy with respect to the use of
“Made in USA
” and other U.S. origin claims in advertising and labeling. The FTC has historically held
that a product must be wholly domestic or all or virtually all made in the United States to substantiate an
unqualified ‘‘Made in USA
In 2002 and again in 2008, the U.S. Congress amended the Agricultural Marketing Act of 1946 to require
retailers to notify their customers of the country of origin of covered commodities. For all perishable
agricultural commodities, including grapes, to be labeled “Product of USA
,” “Produce of the USA
“Grown in the USA
,” they must be produced entirely in the United States. This rule is consistent with the
“all or virtually all” standard adopted by the FTC in connection with manufactured products. In
connection with perishable agricultural commodities - peanuts; pecans; ginseng; and, macadamia nuts - in
which products grown in the United States have been commingled with products grown in other
countries, the declaration must indicate all of the countries of origin of all the products contained in the
We recommend that these principles be adopted by TTB in connection with wine labeled with an
appellation of origin. If that appellation of origin is located within the United States of America, then the
wines should be produced from grapes grown entirely in the Unites States of America. This principle is
consistent with and reinforces consumer expectations that geographic place names mean what they say.
Similarly, we suggest that when wines have been made with grapes grown in more than one country, the
labels should show all of the sources of the product. This is consistent with Congressional intent in
adopting the mandatory country of origin labeling requirement, and the public’s interest in knowing the
source of the products which they buy. Conclusion
Wine labeled with an American appellation of origin should be made with American wine, just as
products labeled “Made in USA
” should be made in the United States. Wines made from blends of
American and foreign wine should be so labeled. These simple common sense principles should be the
rule for American wine, just as it is in the majority of wine producing countries.
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American Appellations of Origin In December, 2008 the California Association of Winegrape Growers, New York Wine Grape Growers Association, Oregon Winegrowers Association and Washington Association of Winegrape Growers filed a petition with TTB proposing - changes to require wine labeled with an American appellation of origin to made entirely with American wine and for wines made from blends o