Bsarmiento.com

BRAD SARMIENTO
OBJECTIVE:
To obtain a position that will utilize my strong understanding of brand
11/10 - Present, Fitzgerald+CO - Atlanta, GA
strategy for both the traditional and digital models. A position that will Accounts: Dow Great Stuff, RaceTrac, Nutrilite, Quikrete, Pergo, DeWalt, allow me to conceptualize, design, and develop strong, user-focused Black & Decker, Old Dominion, Navy Federal Credit Union, TVA, Turner campaigns that adhere to branding strategies and best practices.
Broadcasting, Adult Swim, TruTV, United Way, Coca-Cola, Krystal, Bulwark, TECHNOLOGIES:
Expert knowledge of CS5. Intermediate knowledge of Final Cut Pro,
1/06 - 11/10 Fletcher Martin - Atlanta, GA
Flash, HTML, Javascript, CSS, AJAX, jQuery and various other Accounts: Carvel Ice Cream, BioGuard, Museum of Design Atlanta, Lakehouse Beer, Knology, Solomon Brothers, Robinson College of Business, Red Cross, Arby’s, Kiz Toys, Greased Lightning, J&J | Invision, University of EDUCATION:
EXPERIENCE
Creative Director / Digital
9/02 – 12/05 The Primm Company - Virginia Beach, VA
• Work closely with Project Managers, Consultants, Account Service, In addition to the responsibilities outlined with Fletcher Martin; Brand Planners, Media Planners and Clients in order to create the brand strategy, creative brief, and scope requirements.
• Responsible for all post production of client video and commercials, • Control all aspects of Information Architecture including ideation, including digital transfers, color corrections, editing of video, audio and the preparation of the video for the final network and cable broadcast.
• Development of site maps, wireframes, and other tools to assure strong Accounts: Beach Ford Auto Dealership, Eggleston Services, Cooper Career, usability guidelines and best practices.
Branwick Associates Inc., Colony Tires, Gateway Banks, Norfolk Yacht and Virginia Beach Technical Education Center • Conceptualize, design and direct the development of websites, banners, emails, CD-ROMs/DVDs, Kiosks, Trade Displays, and Mobile Applications 6/01 - 9/02 Freelance Art Director/Web Designer - Virginia Beach, VA
according to the client’s brand, usability guidelines, and best practices.
Accounts: Texas Utilities (TXU), Williams Energy, Scott/TYCO Products, • Brief, manage and provide creative direction to the creative design team Dyno-Rock Indoor Climbing Gym, Cosmetic Dentistry Center of Boston, during the entire design phase of the project.
Don Davis Auto Group, Virginia Beach Convention Center, American Lighting Association, Alonzo Mourning Charities, Thudrumble Ltd.
• Mentor design team to ensure the work has been executed from the • Work closely with the front-end and back-end developers, as well as 05/00 - 06/01 Stonebridge Technologies - Dallas, TX
development production companies, to assure quality control.
Accounts: JoeAuto.com, HealthSouth.com, MOCA, American Heart Association, Tiova.com, Istonish, Kappler Protective Apparel, Digital Creative Director / Art Director
• Work closely with Creative Teams, Account Service, Media, Brand 02/97 - 05/00 The Richards Group - Dallas, TX
Planning and the Client in order to create the brand strategy and Accounts: PrimeCo Personal Communications, FlashNet Communications, Prism Communications, Lyrick Studios, Compass Bank, Taco Cabana, • Conceptualize, design and direct the development of print (magazine, Greyhound, iChoose.com, Travelocity, Invesco AIM Mutual Funds.
newsprint, collateral, point-of-sale), outdoor, corporate identity, and broadcast advertising according to the client’s brand.
12/98 - 10/99 Click Here Interactive Agency
• Play in integral role when presenting campaigns directly to the client, (The Richards Group) - Dallas, TX
in order to assure proper communication of the brand strategy.
Accounts: Travelocity.com, Chic-Fil-A, iChoose.com, Chupa Chups, • Facilitate photographers, illustrators, and production managers to FlashNet Communications, Prism Communications, American Standard, ensure completion all photography and illustrations for campaigns American Heart Association, Texas Rangers Baseball • Facilitate broadcast producers, production companies and directors to 11/95 - 02/97 Publicis/Bloom Advertising Agency - Dallas, TX
ensure completion of broadcast campaigns within the brand strategy.
Accounts: La Quinta Inn, BMW, Texas Scottish Rite Hospital for Children, • Work closely print vendors to ensure the quality of the final printed Cellular One, TGI Friday’s, Front Row Bar & Grill, Krystal, Nestle Ice Cream, Dallas Museum of Art, Pedialyte, Goodys, Beano • Work closely with the post-production facilities, editors and online editors to produce and ensure the quality of the final broadcast spots.

Source: http://www.bsarmiento.com/BradSarmiento.pdf