NEWSLETTER A Message From The President HAVE YOU HEARD? Don't you just wish you could…. I am hereby officially tendering my resignation as an adult. I have
decided I would like to accept the responsibilities of an 8 year-old
MRG is pleased to announce the launch of Janssen Ortho’s new Pariet!
I want to go to McDonald's and think that it's a four star restaurant. I want to sail sticks across a fresh mud puddle and make a sidewalk
Pariet (Rx) is a new proton pump inhibitor that delivers
all day and all night GI symptom relief with the first
I want to think M&Ms are better than money because you can eat
them. I want to lie under a big oak tree and run a lemonade stand with my
Aside from Pariet’s fast symptom relief, Janssen Ortho
has produced a product also allowing price relief for
I want to return to a time when life was simple, when all you knew
their consumers. With its effective acid suppression,
were colors, multiplication tables, and nursery rhymes, but that didn't
daily reduced cost (40% less than Omeprazole) and 747
bother you because you didn't know what you didn't know and you
million patient days experienced worldwide, we expect
didn't care. All you knew was to be happy because you were blissfully
unaware of all the things that should make you worried or upset.
to see Janssen Ortho do great things with Pariet.
I want to think the world is fair, that everyone is honest and good.
I want to believe that anything is possible. Congratulations on the Launch!
I want to be oblivious to the complexities of life and be overly excited
by the little things again. I want to live simple again. MRG WAS THERE!
I don't want my day to consist of computer crashes, mountains ofpaperwork, depressing news, how to survive more days in the month
The Marketing Resource Group was brought on by
than there is money in the bank, doctor bills, gossip, illness, and loss of
Janssen Ortho to generate awareness and create
I want to believe in the power of smiles, hugs, a kind word, truth,
distribution of Janssen Ortho’s new Pariet.
justice, peace, dreams, the imagination, mankind, and making angels inthe snow.
Selected retailers in Ontario and the rest of Canada
So . . . here's my chequebook and my car keys, my credit card bills and
received a Broadcast Fax, informing them of new
I am officially resigning from adulthood. Pariet. The broadcast fax was then followed up by a
And if you want to discuss this further, you'll have to catch me first,
Telemarketing Call with the purpose to secure orders for
new Pariet, as well as delivering solid customer service ."Tag! You're it."
by providing pharmacists with additional product
information and fielding any questions. HOW DID WE DO? N SI D E THI S I SS U E
The Marketing Resource Group sold over 11,000 units President’s Message
of new Pariet for an order ratio of 47% in Ontario, all in one week! Here’s what Blaine Sharpe, Trade Product Launch
Business Manager at Janssen Ortho, had to say:
10 Years in Business!
“Compliments to MRG! Contacting wholesalers to
confirm the transition of orders was simple. Once they
It's That Time of Year Again!
have MRG send it the same way they always do!’”
Try This! TRY THIS! SO WE’VE ATTRACTED YOU AS CLIENTS. WHAT MAKES YOU RETURN?
always looking to improve our services. We
treat each client individually because after
You have different goals, expectations, and
We like to think of ourselves as a partner to
tough, customers need true partners. 7,000 Pharmacies on our
stressed and overburdened,the left hemisphere is
‘Do you know what keeps your customers
Umbrella How To Reach Us Phone: 905.666.5271 Presentation Tip Toll Free: 800.668.5961 Fax: 905.666.4901 Toll Free: 800.686.4499 Are You Travelling? Email: firstname.lastname@example.org Corner of Inspiration Address:
“There is only one boss: the customer. And he
can fire everybody in the company, from the
Journal of Thrombosis and Haemostasis, 1: 1398–1402Cardiovascular pharmacogenetics in the SNP eraV . M O O S E R , D . M . W A T E R W O R T H , T . I S E N H O U R and L . M I D D L E T O NGenetics Research, GlaxoSmithKline, King of Prussia, Pennsylvania, USATo cite this article: Mooser V, Waterworth DM, Isenhour T, Middleton L. Cardiovascular pharmacogenetics in the SNP era. J Thromb Haemos