新闻稿

Hubei Film/TV Channel of which QJY have exclusive advertising rights
leads the viewing rate amongst Hubei cable TV channels
increase rate card in July 2007
Qin Jia Yuan Media Services Company Limited (HKEx: 2366, hereinafter referred to as “QJY”) and the Film/TV Drama Channel of Hubei Television Station (hereinafter referred to as “the Channel”) jointly announced that according to CCTV-SOFRES and Nielsen Media Research, the monthly average viewing rate of the Channel has been increasing since QJY was granted the exclusive advertising and public relations rights of the Channel in February 2007. March and April has experienced a breakthrough increasing in viewing rates with viewing rates for all time slot higher than before. The TV drama package “Good Show Theatre” (the “Theatre”) broadcasted during evening prime time, in particular, hit the peak of the viewing rate in Wuhan area. According to the viewing rate from Nielsen Media Research, the Channel has achieved a rating point of up to 1.7 during evening hours since May. The monthly average viewing rate of the Channel leads the five cable TV channels of Hubei Television Station, namely Film/TV Channel, City Channel, Public Channel, Education Channel and Sport Channel. With the positioning of the Channel as “Hubei Film/TV, Happy Family”, the selection of programme is aggressive and creative. The Channel especially targets the high quality TV dramas, the Theatre, to a broad family audience in the evening. In view of the increasing viewing rate of the Theatre, Shanghai Hutchison Whitecat Company Limited has taken up the title sponsorship as “White Cat Theatre”. By giving out free gifts to audience viewing the popular TV dramas, “White Cat Theatre” has achieved a good rating which in turn helps boost the sales of “White Cat Bleach”, a major promotion product of Shanghai Hutchison Whitecat Company Limited in the Hubei market. The sales of the product have increased by 100% over these two months as compared with the same period last year. The growing viewing rate has resulted in an increase of advertisements placed by famous brands at home and abroad. Up to now, the well-known brands include: Household Chemicals : White Cat cleaning products, Nizoral Shampoo, Houdy Shampoo; Household Appliances : Skyworth Television, Taiwan’s Sunpentown Electric Appliances, Japan’s Citizen Watch; Health & Medicine : Ren He Medicine, En Wei Medicine, Harbin Medicine; Food & Beverages : Yili Milk, Wang Lao Ji Drinks, Xiao Yang Ren Drinks, Master Kong Drinks; Automobiles: Iveco, Dongfeng Honda; Wines : The First Cellar in China 1573, Shui Jing Fang Wines; and Jewelry : Hong Kong’s Chow Tai Fook Jewelry. Taking advantages of its film/TV resources in Hong Kong, QJY can arrange for Hong Kong artists to go to Hubei to participate in the promotion activities and charity works for the Channel. In late May, QJY will invite the Hong Kong renowned artist Michael Hui to Hubei to meet with the audience there. The Channel will join together with the local cultural department to hold “Michael Hui’s Film and Art Seminar” to increase publicity and CITIC Guoan Information Industry Co., Ltd. will be the sponsor. Dr Anita Leung Fung Yee, CEO of QJY, explained that with the continuous growth of the advertising placement of the Channel, and the acquisition of the first round broadcasting rights for the TV drama series “Wonder Woman” (marking the 10th anniversary of return of Hong Kong’s sovereignty to China), the advertising rate card will be adjusted up by 10% in July, leading to an increase in QJY’s advertising

Source: http://www.qjymedia.com/download/press/Press%20release_070528_Hubei_rate_card_Eng.pdf